Diesel : Jadi Dangkal!

"Be smart"- sejak dari kecik kita disuntik dengan kata-kata sedemikian rupa. Tak pernah ada orang pesan kat kita; "Be stupid" dan sewaktu dengannya. Kalau ada konfem kene hadiah ngan mak bapak Tapi Diesel, jenama jeans antarabangsa telah melancarkan kempen "Be Stupid". Mesti ada yang rasa apa punya bangang kempen suruh orang jadi bodoh. No, stupid disini bermaksud jadi bodoh yang cerdik untuk mencuba sesuatu yang baru, bukannya bodoh, baghal, bengong, bongok dan segala jenis b lagi la.

Be Stupid Philosophy

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart thing. Thats smart.

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates.

The fact is if we didn't have stupid thoughts we'd have no interesting thoughts at all. Smart may have the plans but stupid has the stories. Smart may have the authority but stupid has one hell of a hangover. It's not smart to take risks. It's stupid. To be stupid is to be brave. The stupid isn't afraid to fail. The stupid know there are worse things than failure like not even trying. Smart had one good idea, and that idea was stupid.

You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.

This “Be Stupid” campaign is looking for 100 creative individuals (so-called stupid acts) to feature its coming Diesel Stupid Music Video, and will double up as Diesel’s clothing catalogue. The following is the campaign, enjoy it and you will find what the real “Stupid” is. Very fresh and creative campaign indeed.





















So, let's be stupid ganda 23. Kebaboom!